Think Radio can make you PSYCHIC!
Well - almost.
Because it is possible to put any question to your audience and have them select an answer - giving accurate results in seconds.
And - if some of your guests leave with the top spec version* of the device - then you can continue to put questions to them long after the event (Think Radio suggests the top spec devices may be distributed through an upsell at your event, or as prizes or randomly assigned to lucky guests - or any combination of those).
Voting systems aren't new (in fact audience response systems have been around for quite a few years). Mostly they're used in educational settings, or as part of pilots or focus groups.
What IS new is putting them into larger scale (or even very, very large) live events OF ALL SORTS. For example, the public entertainment sector - including live and recorded music, theatre, shows, dance - in fact throughout the performing arts.
Combined with creative lighting and special effects - it isn't just an audience response system any more - it's a fully-engaged interactive environment.